Shrimpy The Pirate Shrimp
The Vision
I wanted to create a true character. not just a prop, but something that would become iconic. Something fun for both kids and adults, that could live beyond a single night.
The pirate theme plays into the waterfront location. The LED eyes give him life. The spine lines make him festive. And the flat illustration cutout? That's the merch strategy built right into the install.
Built to Last
Shrimpy was engineered for repeated deployment — built in partnership with our friends at habRitual. Weather-resistant construction, modular crane mounting, and a custom branded shipping crate.
The blue LED ring boom and glowing fishing reel (sponsored by Florida Public Utilities) frame the character against the night sky. At twilight, the LEDs take over and Shrimpy comes alive.
- LED pixel eyes with programmable patterns
- Cyan spine lighting rings
- Crane-mounted with blue LED boom
- Glowing fishing reel sponsor integration
- Flat cutout for signage & marketing
New Year's Eve
Every year, Shrimpy takes center stage for the big countdown. Hoisted high above the waterfront on a crane boom ringed in blue LED, the shrimp drops at midnight while fireworks erupt around it. Thousands pack the streets to watch — and every year, the crowd gets bigger.
